In this lesson, we will discuss the concept of identifying the 20% of features that generate 80% of customer satisfaction. This is a crucial step in improving productivity, growth hacking, and overall performance of a product or service.

To begin with, it is important to understand that not all features of a product or service are equally important to customers. Some features may be critical to customer satisfaction, while others may be nice-to-have but not essential. By identifying the 20% of features that generate 80% of customer satisfaction, businesses can focus their efforts on improving those features and delivering a better customer experience.

One way to identify these key features is through customer feedback. By analyzing customer reviews, surveys, and feedback, businesses can gain insights into which features are most important to their customers. They can then prioritize these features and work on improving them to enhance customer satisfaction.

Another approach is to conduct A/B testing. This involves testing different versions of a product or service with a small group of customers to see which version performs better. By analyzing the results of these tests, businesses can identify the features that have the greatest impact on customer satisfaction and focus their efforts on improving those features.

Overall, identifying the 20% of features that generate 80% of customer satisfaction is a critical step in improving productivity, growth hacking, and performance. By focusing on these key features, businesses can deliver a better customer experience and drive growth and success.

Back to: Pareto Principle > 07.2 Pareto Principle in Innovation

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